Let My People Go Surfing: The Education of a Reluctant Businessman, Completely Revised and Updated

Let My People Go Surfing: The Education of a Reluctant Businessman, Completely Revised and Updated Author Yvon Chouinard
ISBN-10 0143109677
ISBN-13 9780143109679
Year 2016-09-06
Pages 272
Language English
Publisher Penguin Books
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In this newly revised 10th anniversary edition Yvon Chouinard legendary climber businessman environmentalist and founder of Patagonia Inc shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth From his youth as the son of a French Canadian handyman to the thrilling ambitious climbing expeditions that inspired his innovative designs for the sport s equipment Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life a book that will deeply affect entrepreneurs and outdoor enthusiasts alike This is the story of an attempt to do more than change a single corporation it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis From the Foreword by Naomi Klein bestselling author of This Changes Everything

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