Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Author Jay Conrad Levinson
ISBN-10 0618785914
ISBN-13 9780618785919
Year 2007-05-22
Pages 384
Language English
Publisher Houghton Mifflin
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When Guerrilla Marketing was first published in 1983 Jay Levinson revolutionized marketing strategies for the small business owner with his take no prisoners approach to finding clients Based on hundreds of solid ideas that really work Levinsons philosophy has given birth to a new way of learning about market share and how to gain it In this completely updated and expanded fourth edition Levinson offers a new arsenal of weaponry for small business success including strategies for marketing on the Internet explaining when and precisely how to use it tips for using new technology such as podcasting and automated marketing programs for targeting prospects and cultivating repeat and referral business management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneurs marketing bible and the book every small business owner should have on his or her shelf

Other Version:

Guerrilla Marketing

Guerrilla Marketing Author Jay Conrad Levinson
ISBN-10 UOM:49015002057520
Release 1993
Pages 327